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Setting up your Google Business Profile (GBP) doesn’t have to be hard! And if you’re running a local business, you definitely need to hop on the GBP train. When people search for your services, the first thing they notice is your star rating. And those glowing 5-star reviews can make all the difference.
The thing is, getting these reviews is way easier than you think! We’ll explain how to get more 5-star reviews by creating and sharing your Google Review link and QR code. Plus, you’ll learn a few tips to keep your Google Business Profile (GBP) fresh and inviting!
Why Your Google Business Profile Matters
Optimizing your Google Business Profile (GBP) is the one of the most influential factors of your online presence. It’s what pops up when someone searches your business name or services on Google Maps or Search. It shows everything potential customers want to know in one glance:
- Your hours of operation
- Phone number
- Address or service area
- Photos
- Reviews
The more complete and active your GBP is, the better chance you have of catching attention and showing up when people search for what you offer. And here’s the kicker: Google actually rewards businesses that have consistent updates and lots of positive, real reviews! So if you want to stand out locally, learning how to get more 5-star reviews is a direct way to help more people find and trust your business.
Step-by-Step Guide To Getting More Relevant Reviews
Step 1: Find Your Google Review Link
To make it super easy for customers to leave you a review, you’ll need a direct link to your Google Review form. Here’s how:
- Sign in to your Google Business Profile Manager (go to business.google.com).
- Select the business you want to manage.
- On the left-hand menu, click “Ask for reviews.”
- You’ll see your unique review link, click “Copy Link.”
That’s it! This is the magic link that takes customers straight to your review form! You can share this link anywhere. In emails, text messages, receipts, business cards, or even on social media. The easier it is for people to leave a review, the more likely they will!
Step 2: Turn It into a QR Code
This is our favourite thing to do with the GBP review link! Turn that link into a QR code so customers can scan it instantly with their phones.
- Follow these steps using QR Monkey, a free and easy QR code generator:
- Go to www.qrcode-monkey.com.
- Paste your Google Review link into the URL field.
- Under “Set Colors,” you can match the QR code colors to your brand.
- Click “Add Logo Image” and upload your business logo, this adds a professional touch and builds brand trust.
- Click “Create QR Code.”
- Once you’re happy with the design, click “Download PNG.”
Now you have a scannable, branded QR code that leads directly to your review page! You can print it on flyers, menus, invoices, signs, packaging, shirts – basically anywhere customers can see it! The moral of the story is, if you want to get more 5-star reviews, convenience is everything.
Step 3: Encourage Reviews the Right Way
Asking for reviews can feel awkward, but it doesn’t have to be! Most happy customers are willing to share their experience. Sometimes, they just need a friendly reminder. First, try these ideas:
- Add a thank-you card: Include a small note that says something like, “We’d love your feedback scan this QR code to leave a review!”
- Send a follow-up email or text: After a purchase or appointment, thank your customer and include your review link.
- Train your team: If you have staff, encourage them to mention reviews at checkout or after a great interaction.
The key is to make it easy and genuine. Never pressure or bribe customers for reviews. Authenticity always wins with your customers and with Google.
How To Write Impactful Reviews For a Business
This is the tricky part, but don’t feel discouraged. Customers don’t always know how to write a good review. A helpful, detailed review makes a world of difference for both the business and the search engine. If you’re leaving a review for someone, think about including:
- What service or product you received (and when).
- Who helped you. Mention their name if possible.
- How you felt before and after. Did something surprise you?
- Specific results. Was the delivery fast? Did the issue get solved?
- Details that matter. “John fixed my sink leak on a rainy Tuesday and even cleaned up after” is 10x better than “Great service!”
These kinds of reviews help search engines understand what a business actually does and help future customers make confident decisions.
What To Do After Setting Up Your Google Reviews Link
Keep Your Profile Updated
Once your reviews start rolling in, don’t stop there! A strong Google Business Profile isn’t a “set it and forget it” kind of thing. Here’s what to take care of after setting up your GBP:
- Add photos of your latest work, team, or products every few weeks.
- Update your hours during holidays or special events.
- List your products or services directly on your profile. It helps customers know exactly what you offer.
- Respond to every review, good or bad.
- Consistency builds trust, and trust builds more reviews.
Track Your Progress On GBP
Keep an eye on your GBP insights to see how your efforts are paying off. You can view:
- How many people searched for your business
- How many viewed your photos
- How many clicked on your website or called you
More visibility often follows when you get more 5-star reviews. Google sees that your business is active, reliable, and customer-friendly and rewards you by showing your profile to more people.
Building up reviews should be an ongoing habit. Try to make review requests a part of your weekly workflow! Proactively search for reviews and feedback, keep your account updated, and make sure that you’re interacting with your customers so they know that you care about them! This will naturally attract more happy customers and help your business stand out locally.