Google Ads Management

We all have seen the ads that appear on Google above and beside regular search results, but how do they get there? Companies pay Google on what is described as a “pay per click” basis to appear in this extremely visible position when certain words are searched on Google. They pay Google a predetermined amount every time someone clicks on their link.

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How Does It Work?

When people search for products or services like yours, Google shows them your ads. Your ads can appear on Google Search and Maps, and across the network of Google partner sites. If someone clicks on your ad and calls your business, visits your site, or gets directions to your location, you’ll only pay for those engagements.

But how can I appear on top? Good question! At Gilmedia we know how to help your business grow through properly executed Google Ad campaigns through strategic planning and smart budget management. Using the latest advertising strategies, constant optimization and efficient budgeting, our PPC team makes sure that your paid ads campaign gets the most engagement for your ad budget.

Google ad campaigns take the guessing game out of what works and what doesn’t. We have full control and are able monitor which optimizations and goals are achieving the highest ROI for your business. With our comprehensive progress reports and tracking protocols, we have insight on each of your KPIs for efficient keyword targeting.

Our Campaign Management – Your Success

Target the right customers, reduce your cost per click and get more revenue. Gilmedia watches over your campaigns like a hawk to make sure you’re getting the best results. Here’s how we do it:

The Recipe
For Success

Gilmedia ensures you are getting the greatest amount of relevant traffic with your pay per click advertising budget. Our goal is to help our clients get a remarkable return on investment and stay ahead of competition. The campaigns we build consist of multiple ads, each one crafted to appeal to your target audience.

We work with you to determine an appropriate pay per click budget and then we carefully maximize the number of clicks you receive by optimizing your website and choosing the best possible keywords to target. The key to running successful PPC campaigns is knowing how to make them profitable by showing ads to users who are ready to convert, and to optimize ads for conversions instead of clicks.

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The Secret Ingredient

Any business owner knows that the first step to increase sales is to get customers through the door. In the online world, this means driving customers to your company’s website. It must always provide the right answers to users’ queries. Think about it this way: your ads are the shiny packaging, and your website is the product.

If you have great ads, but a slow, complicated website with content that doesn’t offer the right answers, that’s a good way to lose potential customers. Gilmedia designs relevant websites and landing pages geared towards the interests of your target audience, so you can get the most out of your investment.

Delivering Results, Not Excuses

The best way for us to expand our client base and retain clients is to create success for your business. From our first chat (the first of the many, many sessions that we’ll have) to the moment we launch your campaigns and throughout ongoing PPC management, we provide you with full support that includes constant communication and crystal clear reporting.

We monitor everything (nothing creepy don’t worry), and we’re always on top of the results you get (calls, leads, conversions). Through our carefully outlined processes, we weed out the search terms and keywords that don’t perform, help you reduce overall costs and improve your quality score in line with Google’s ever-changing standards for advertisers.

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The Bottom Line

With the right support in your PPC advertisement, your web presence can go from zero to first page dominance in no time. Gilmedia partners with the right people to make sure you are getting exposure, traffic and conversions.

We’re certified in Google Search ads, Mobile Adwords, Google Shopping and Video ads. We’re also a certified Google Premiere Partner and one of the 30 companies in all of Canada with Google’s representatives supporting our team. We don’t do fairy tales, only real-life success stories. Let’s add yours to the list!

Remarketing

Do you ever feel like you’re being followed around the web by an ad? You searched “hardware store” on Google, now every site you visit seems to have an advertisement for them? That’s remarketing, and we can help get you started with it.

Let’s think of your website as an actual place for a moment. Out of all the customers that visited your store, there were quite a few that were “just browsing” and said that they’d come back later. Wouldn’t it be great to somehow send them a reminder? Well that’s what remarketing does, and Gilmedia is an expert in targeting previous website visitors and placing your brand right in front of them.

As it turns out, the majority of web users don’t convert on the very first visit, and Gilmedia knows how to track them down with relevant ads to give you an edge over your competitors and ultimately turn first-time visitors into later conversions.

Managing Clicks

Pay per click advertising on Google can be an incredibly useful tool for driving traffic to your company website. Gilmedia applies its experience in search engine optimization and Google Ads management to ensure that you are getting the most out of your pay per click placements. Market research, years of experience, and responsible spending keep our clients on top!

Let Gilmedia help you make the most of your advertising budget, while getting the word out about your company in the most effective way possible. Our talented team of professionals are well versed in creating targeted, efficient campaigns.
Contact us today to learn more.

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What Are Clients Saying About Gilmedia

Alex Lubetsky
Alex Lubetsky
2022-10-06
Definately a happy customer here! Have with working with gilmedia for the past 10 plus year. And honestly they have my full trust. They are experts in website designs and a very experienced SEO company. Looking forward to many years ahead.
Amanda Hill
Amanda Hill
2022-09-13
I can't say enough good things about this business. The owners are incredibly kind and amazing people who treat their employees and clients very well. They strive to help their employees succeed in the field and deliver amazing results to each and every client. They take pride in the work they do and always ensure what they do is of top quality. Amazing team of people, you will not regret choosing to work with Gilmedia!
yhakob
yhakob
2022-09-09
Management is always working hard to keep their clients ahead of the crowd- innovative, flexible, and efficient!
Or Segev
Or Segev
2022-09-01
Gilmedia made multiple beautiful websites for me. They are professional, great to work with, and finished everything in a timely way. Not to mention, their marketing efforts took my business to the next level. Would highly recommend to any of my friends and family.
Amani Latif
Amani Latif
2022-08-26
A great place to work at with amazing coworkers and a highly supportive environment! Leon and Sasha helped me launch my career in marketing and SEO. Their investment in me has single handedly set me up for success as a marketing specialist. I look forward to growing with Gilmedia!
Ksenia K
Ksenia K
2022-08-06
We’ve been working with the company for a quiet long time, and it's our #1 marketing company. The staff is very professional and helpful. Best and quick services.
The beauty Lounge
The beauty Lounge
2022-07-11
Gilmedia built us a beautiful website, that will stand the test of time. They were very patient with us, and brought our vision to reality. Leon and the team were very communicative with us, always wanted to make sure we were happy during the website building process. Thank you again.