Fix Broken WooCommerce /brand/ URLs

guide to fix brand url

After updating WooCommerce, some users find that brand attribute URLs (e.g., yoursite.com/brand/some-brand) suddenly break. This is usually caused by a change in how WooCommerce handles taxonomy or permalink structures. While the WooCommerce team often addresses these bugs quickly, you might need to revert to a previous version if your site can’t wait.

Step 1: Back Up Your Entire WordPress Website

It’s never safe to start messing with versions (or any major changes) without a good backup. Make sure you have a full backup that includes both your WordPress files and your database. You can use:

  • Your hosting provider’s backup feature
  • WordPress backup plugins like UpdraftPlus, Duplicator, or BackupBuddy

Once your backup is safely stored, you’re good to move on.

Step 2: Install a Rollback Plugin

WordPress has a handy plugin called WP Rollback that makes downgrading themes and plugins easy:

  1. Log into your WordPress dashboard.
  2. Go to Plugins > Add New.
  3. Search for “WP Rollback”.
  4. Click Install Now, then Activate.
rollback plugin installation

Step 3: Roll Back WooCommerce

Now that the rollback plugin is active, downgrading WooCommerce is straightforward:

  1. Head to Plugins > Installed Plugins.
  2. Find WooCommerce and click the Rollback link.
  3. Choose WooCommerce 9.5.1 or an earlier version.
  4. Confirm your choice and wait for the process to finish.

Step 4: Test Your Site

After rolling WooCommerce back, test your brand URLs to confirm everything is working again:

  1. Clear any caching plugins (if you use them) and clear your browser cache.
  2. Open a private/incognito window to ensure you’re seeing the latest version of your site.
  3. Visit a few brand URLs (like yoursite.com/brand/yourbrand) and make sure they’re loading correctly.
woocommerce rollback version

Step 5: Stay on Top of Updates

While rolling back is a quick fix, you don’t want to stick with an old WooCommerce version forever. Watch for updates or patch notes that mention a fix for brand permalink issues. Once you see that the bug has been addressed:

  1. Update WooCommerce on a staging site (or use your backup) first, just to test it out.
  2. If everything works, you can safely update your live WordPress site.

Quick Recap

  • Always Backup First: Never skip this step, especially if your WooCommerce store handles customer data.
  • Use WP Rollback: It’s the easiest way to downgrade plugins in WordPress.
  • Choose 9.5.1 or Below: These versions typically don’t have the brand URL bug.
  • Test and Clear Cache: Make sure your brand URLs work again.
  • Monitor Future Updates: Look for official fixes and upgrade when you’re ready.

That’s it! Rolling back WooCommerce is one of the fastest ways to fix those broken /brand/ URLs on your WordPress site. Give it a try, and let your customers keep browsing your products without interruption. Good luck!

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